CK Birla Group co unveils new product – News Today

Chennai: Charminar, a brand of roofing solutions from the house of HIL Ltd. a flagship company of the CK Birla Group, has launched an integrated marketing campaign to announce its new range of colored roofing sheets.

According to the company, created by Scarecrow M&C Saatchi, ‘Tarakki Ke Pakke Rang’ is an extension of the existing positioning of the brand.

‘The previous campaign positioned roofs as the shelter one takes on the road to success. The addition of colors means there is more to these roof panels than just aesthetics.’

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