Roofing Products: Asphalt Still Tops, Metal Growing in Popularity

On average, a home’s roof covers about 60% of the home’s exterior, making it a significant investment that has both practical—protecting the home from rain, snow, and the elements—and aesthetic implications. Selecting roofing involves a range of considerations about material, cost, durability and maintenance, not to mention style and appeal. And more and more homeowners are also paying attention to the durability and energy efficiency of a product.

Asphalt is still number 1

Asphalt is the most commonly used roofing material in the US housing market and has been for a long time. The Asphalt Roofing Manufacturers Association (WEAPON) says there are many reasons why the product is preferred by builders and home buyers, but the top three factors are beauty, affordability, and reliability.

“Asphalt products continue to raise the bar when it comes to today’s choice of roofing materials, making them the most popular choice for protecting U.S. roofs,” said the trade association, which represents North American asphalt roofing manufacturers and raw material suppliers. “Over the years, asphalt shingles have evolved in performance and aesthetics while remaining affordable. These developments have made asphalt shingles the preferred choice for homeowners and contractors alike.”


To top it off, the asphalt roofing industry had a good year in 2020. In January, ARMA reported that shipments of asphalt shingles increased by 10.1% in 2020 compared to 2019. This number included a 45% increase in shipments in the United States. fourth quarter compared to the fourth quarter. 2019.

Metal roofing sees growth

But in recent years, asphalt’s dominance has been somewhat challenged as the popularity of metal roofing continues to grow. Last year, the Metal Roofing Alliance (MRA) announced that metal roofing is the second most popular type of residential roofing in the US. According to the Longview, Wash. established association, the market share of metal roofing for new construction has doubled from 4% in 2018 to 8% in 2019.

The MRA attributes this increase in demand for metal roofing among U.S. homebuilders to the adoption of more resilient construction products to combat extreme climate change, such as wildfires, hurricanes and hail. “In the Mid-Atlantic area, where severe storms and hurricanes are common, the use of metal roofing has increased most,” the association said. “Other factors that have contributed to the popularity of metal roofing include consumers’ desire for more eco-friendly choices,” with metal roofing often appealing to buyers because of its recycled content and the fact that it helps to keep the home cool by reflect UV rays.

6 new asphalt and metal roofing products

Tamko laminated, fiberglass asphalt shingles

Heritage IR is a laminated, fiberglass asphalt shingle with an additional polyester mat that reinforces the entire shingle and provides double reinforcement of the sawtooth and joint joint areas, the company says. It is available in four colors: Rustic Black (pictured), Rustic Slate, Thunderstorm Gray and Weathered Wood.

Tamko Heritage IR asphalt roofing in Rustic Black

SureTeed double layer asphalt shingles

Landmark asphalt shingles have a double-layer design that mimics the dimensionality of real woodshake, the company says. Landmark shingles offer the heaviest weight and widest range of color options (24) in their class (Weathered Wood, pictured), the company claims, allowing builders to create or recreate the ideal look for their projects. The shingle comes with a class A fire resistance.

CertainTeed Landmark Asphalt Roofing in Weathered Wood Color

Owens Corning laminated shingles

Oakridge laminated shingles have a full double layer in the nail area that delivers up to two times better nail pull-through resistance and up to seven times better nail pull-through resistance, the company says. The collection is available in a wide variety of colours. Estate Gray is shown.

Owens Corning asphalt roofing in the Oakridge line's Estate Gray colour

ProVia steel roofline

The manufacturer’s new metal roofing product line combines the look of slate or cedar with the durability and longevity of a steel roofing system. Made from 26-gauge hot-dip galvanized steel, the two metal roofing styles — Slate (Ironstone, pictured) and Shake — weigh up to three times less than asphalt shingles, the manufacturer says, and feature the GalvaTec four-part Kynar paint system for performance and resistance to blur and chalk. The metal shaker and slate roofs are made in the USA from domestically produced recycled steel.

ProVia metal roofing in Ironstone Slate color

Rheinzink zinc metal roofing

The brand’s roof panels are made of high-quality zinc with trace elements of titanium and copper. As a result, the product has a lifespan of more than 80 years, the company states. In addition, zinc tolerates and creates a protective patina that contributes to its self-healing, low-maintenance, corrosion-resistant performance. The roofing uses 40% recycled post-consumer content and 30% post-industrial content and is 100% recyclable according to the manufacturer.

Rheinzink metal roofing installed on a house

Petersen Pac-Clad stamped metal tile

The Pac-Clad Precision Series Stamped Tile is made from 24-gauge metal and comes in three profiles — Cupped, Flat and Diamond (shown here on the exterior walls of the house) — giving architects and specifiers a range of design options. The interlocking tiles are installed directly over plywood or raised channels using concealed fasteners, so no sealant is required. The product offers a 30-year finish guarantee.

Petersen's Pac-Clad Precision Series Stamped Metal Roofing (Diamond) Installed on the Walls of a House

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