Roofr just nailed down a second seed round to make new roofing sales a cinch to close – TechCrunch
Roofer Pro. Roof Snap. Acculynx. Suddenly there is no shortage of companies offering software to make life easier for roofers and their customers. Among these is roofr, a five-year-old, San Francisco-based, 31-person roofing sales platform that just raised $4.25 million in post-seed funding led by Bullpen Capital, with participation from Avidbank and past lender Crosslink Capital.
Co-founder and CEO Rich Nelson is aware of the competition. But as a third-generation roofer by trade, he’s also well aware that the industry is far from overcoming its reputation for being rife with sketchy, flaky contractors, whose clients often wonder if they need a new roof or suspect the estimates they’re getting. be hugely bloated.
He also knows – like his investors – the size of the market opportunity that Roofr and his rivals are chasing. “It’s a huge, huge market,” Nelson says. “On average, about five million buildings in the US have their roof replaced every year,” he says.
Right now, Roofr is focused solely on helping close that first sale. It all starts with a photo of a roof that Roofr obtains from partner companies such as close map, whose planes cover low-altitude cities to capture high-definition photos, including rooftops. Roofr software then allows these contractors to create their own roof measurement reports from these drone, blueprint and satellite images and produce a report, or they can pay Roofr $10 per report to measure the roof for them.
Unsurprisingly, COVID-19 made the software more appealing to both roofers and customers who were reluctant to be around during the pandemic. Offers like Roofr’s made it possible to quickly and easily send a potential customer a quote without visiting the construction site. The bet now is that growing awareness about the product will continue to fuel that momentum.
The company also has new offerings in the pipeline that could make it more attractive to both roofers and their customers. In addition to quickly providing measurement data to roofers, roofers can now pay a monthly fee to have Roofr automatically fill in an estimate based on a specific list of materials, as well as the profit margin the roofer wants to include; it now also offers and stores digital contracts.
As for its current customer base, Nelson says it includes the largest roofers in North America, but Roofr is even more interested in small businesses, which, while fragmented, offer a much greater opportunity. He says there are more than 100,000 registered roofing companies in the US and the vast majority are made up of five or fewer employees. (Roofr also sells its software to independent insurance experts.)
The new round brings Roofr’s total funding to $8.25 million. Crosslink led its first seed round in early 2019. Roofr also raised money from Y Combinator when it went through the accelerator program in 2017.
Above from left to right: Roofr co-founders Kevin Redman and Rich Nelson. Redman is the company’s CTO; Nelson is the CEO.