Sam Howell and Teammates Star in Hilarious Roofing Commercial

North Carolina star quarterback Sam Howell takes full advantage of the NCAA’s new name, image and likeness fees. On Sunday, Howell released a commercial featuring SOS Roofing, a North Carolina-based company specializing in shingle, metal, shake and flat roofs in Wilmington, Charlotte and Raleigh.

Initially partnered with just Howell, UNC’s all-time leader in passing touchdowns took a pay cut to bring six of his teammates into the deal. Also featured in the commercial include Tar Heel offensive tackles Asim Richards and Jordan Tucker, left guard Joshua Ezeudu and defensive tackle Jahlil Taylor.

Howell took advantage of being one of college football’s biggest figures and has already signed deals with fried chicken giant Bojangles, Super Glow Trading Cards and Orange County nonprofit TABLE NC.

Everett Sports Marketing helps manage all NIL negotiations from Howell, an Atlanta-based sports agency that represents NFL players such as Nick Chubb, Jalen Hurts, Mac Jones and Jonathan Taylor.

Watch Howell’s hilarious commercial below:

Despite surpassing his other teammates in endorsement deals, Howell admitted there is little to no jealousy circulating in UNC’s locker room.

‘There is not much jealousy in the dressing room’ Howell told CBS Sports. “People know that if you put in the work and you perform well on the field, you’ll be in the same position.”

Head coach Mack Brown, who is tackling a new era of college athletics at age 69, preaches that his players focus on their game and trust that the money will follow.

“What we realize with players is that not everyone on the team is going to make a lot of money,” said Brown. “Make it about your ball, not your brand. Without your ball you won’t make money.”

During the first two weeks of his third and likely final season with UNC, Howell threw 560 yards, four touchdowns and three interceptions, while adding 139 yards and two scores on the ground.

Though Howell had one of the worst games of his career in UNC’s season-opening defeat to Virginia Tech (three high career interceptions), his only pass score put him past Darian Durant, making him the Tar Heels’ all-time leader in it was passing. touchdowns. Howell is just 1,591 yards from becoming UNC’s career leader in every major passing category.

Against Georgia State in Week 2, Howell returned to his dominant ways in the passing game with 352 yards, three touchdowns and zero interceptions. However, it was his production as a runner that set it apart from his other career games.

Against the Cougars, Howell rushed 11 times for career-highs in rushing yards (104) and rushing touchdowns (two). It was Howell’s first 100-yard game on the ground; his previous high was 53 yards in UNC’s 2019 bowl win over Temple.

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