Understanding What Solar Customers Want

By Ali McBride, Aurora Solar

Stop us if you’ve heard this before: The market for solar installations is extremely competitive. Companies in the industry have to do everything they can to get a leg up on the competition.

But many installers are missing a relatively easy way to generate new business: creating the best possible customer experience. Creating this experience involves educating new prospects, setting clear expectations, and delivering promised results.

Read the full story on Aurora Solar’s website.

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